Claremont - In virtually every industry forward-looking organisations are investing in Customer Relationship Management (CRM) technology to support the adoption of more customer-centric strategies.

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Customer Relationship Management (CRM)

In virtually every industry forward-looking organisations are investing in Customer Relationship Management (CRM) technology to support the adoption of more customer-centric strategies.

Claremont implements and manages Oracle CRM and Siebel CRM. We have put together best practice template approaches designed to help you get more out of your CRM investment. These strategies and best practices, derived from our many years of experience, are designed to help you identify new profitable approaches to CRM, and how they, and your existing strategies, can best be supported by CRM software.

Successfully implemented these strategies deliver: 

Effective customer segmentation.

To deliver a total customer view and the ability to divide customer populations into discrete groups that share similar characteristics.

Integrated multichannel strategy.

Enables customers to synchronize their channels and balance the cost of each channel against other factors, including value to the customer, the customer’s preferences, and each channel’s profit potential.

Well-defined business processes.

Business processes that are clearly defined and based on customers’ perspectives and needs.

The right technology.

A technology that provides a single view of customer information across all customer touch-points, addresses specific industry requirements, works seamlessly with other technologies, supports multiple devices, scales easily, and provides support for global operations.

Marketing

Sales

Service

Customer Segmentation Opportunity Management Account inquiries
Demand generation Territory management Service dispatch
Campaign development Account management Problem resolution
Campaign execution Activity management Service tracking

Customer development
& retention

Cross-selling and up-selling
Lead closure
Sales team hand-offs

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Keywords for: Customer Relationship Management (CRM)

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